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Grant awarded for Youth Education Program

Arkansas University Students Win Poultry Industry Award

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Wednesday, April 11, 2012 8:08 am EDT

Dateline:

RALEIGH, N.C.
"The students recognized that a lot of young people today aren’t aware of how food ends up in supermarkets or on plates―and their education program aims to improve that knowledge and understanding."

RALEIGH, N.C.--Poultry science students at the University of Arkansas have been awarded a $3,000 grant for their initiative which aims to improve the public’s understanding of the poultry industry.

The award is courtesy of Reach Teach Learn―a Pfizer Animal Health Global Poultry project―which invited agriculture students across the U.S. to demonstrate how they could open a dialogue with consumers and enhance the perception of the poultry industry and its products.

Through an online video submission, the University of Arkansas Poultry Science Club detailed their Poultry Education Program (PEeP), aimed at enlightening young people who have little experience with agriculture or knowledge about where their food comes from.

“In a practical program that has already proved successful, we lead children and young people through a series of displays and hands-on activities such as identifying feed ingredients, classifying eggs according to their size, and candling eggs for quality,” said Katie McGehee, university club member. Robbie Moody, Pfizer Global Poultry Regional Marketing Director, said the University of Arkansas should be congratulated for their initiative.

“The students recognized that a lot of young people today aren’t aware of how food ends up in supermarkets or on plates―and their education program aims to improve that knowledge and understanding.

“I would like to congratulate the University of Arkansas Poultry Science group for helping create an open dialogue with consumers and positive perceptions of the poultry industry and its products.”

The club plans to use its grant to expand the PEeP, to provide the best resource in the state for poultry education and to further share their knowledge with more students and community members.

Mr. Moody said: “We are extremely pleased with the outcome of our fourth annual Reach Teach Learn project and the effort we had from University students. Through this project, which will continue again in 2012/2013, we hope to encourage young people to use their passion for agriculture to spread the word as early as possible about what we do and what it takes to do it.”

To view the winning video, visit the project website (www.reachteachlearn.com).

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About the Reach Teach Learn Project

The Reach Teach Learn Project is an educational initiative sponsored by Pfizer Animal Health Global Poultry to encourage students, communities and consumers to learn more about poultry production and how their food is produced. The Reach Teach Learn Project provides a vehicle for students and the agricultural community to foster goodwill between those in agriculture and the general public. Visit www.reachteachlearn.com for more information.

About Pfizer Global Poultry

Pfizer Animal Health Global Poultry, a business unit of Pfizer Animal Health, is a leading provider of innovative, high performance poultry health solutions to the global poultry industry. Pfizer Global Poultry is committed to delivering reliable products combined with world-class customer service that the global poultry industry has grown to depend on to enhance bird performance and improve poultry operations. For more information about Pfizer Global Poultry, visit www.pfizerglobalpoultry.com.

All brands are the property of their respective owners. ©2012 Pfizer Inc. All rights reserved.

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