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Innovation, Efficiency and Productivity on Horizon for Global Poultry Industry

Wednesday, January 28, 2009 8:08 am EST

Dateline:

DURHAM, N.C.
"Reformulated coccidiosis-prevention products that are stable for longer periods of time are needed to gain more thorough and consistent control of this costly disease"

DURHAM, N.C.--An ever-growing world population, coupled with increasing feed costs and production pressures, will make demands on the global poultry industry greater than ever in years ahead.

Poised to meet those demands is the Poultry Health Division of Pfizer Animal Health (PPH), a hybrid of engineering and poultry animal health technology and innovation that was born via the acquisition of Embrex, Inc. by Pfizer Animal Health in 2007.

“The extensive poultry production knowledge; network of scientists and engineers that Embrex brought to the organization, coupled with Pfizer’s existing veterinary medicine research and development organization, is allowing our new organization to unlock the potential for developing and marketing new technologies to enhance global poultry production,” says Kirk Adams, Group Director, Global Marketing, New Business Marketing, and Strategic Planning.

Future In Ovo Innovations

The Embrex® Inovoject® System, a flagship product developed by Embrex, delivers vaccines via sterile injection in ovo, before chicks even are hatched. Inovoject, which can inject up to 60,000 eggs per hour, has been used widely throughout the world to administer vaccines. “The efficiency and precision of in ovo,vaccine delivery has become a management breakthrough in the global poultry industry,” says Adams. “Based on customer demand, we currently are refining the process further by researching a gender-sorting feature for Inovoject.”

Biologicals

Developing new vaccines labeled for in ovo,administration is another key priority for PPH. “In the future, we plan to supply the industry with more biological products developed to initiate disease prevention and control via in ovo,administration. The labor savings and more consistent delivery and protection provided by such products will help to further drive progress in global poultry production enterprises,” says Greg Pruitt, Associate Director, Pfizer Poultry Health R&D.

Of particularly high importance is addressing coccidiosis, one of the most prevalent and costly poultry diseases worldwide. “Reformulated coccidiosis-prevention products that are stable for longer periods of time are needed to gain more thorough and consistent control of this costly disease,” says Pruitt. “An intense focus on coccidiosis is currently one of our highest research and development priorities.”

Bird Performance

Of particularly high importance is addressing coccidiosis, one of the most prevalent and costly poultry diseases worldwide. “Reformulated coccidiosis-prevention products that are stable for longer periods of time are needed to gain more thorough and consistent control of this costly disease,” says Pruitt. “An intense focus on coccidiosis is currently one of our highest research and development priorities.”

“We serve an industry that supplies the world with one of the most nutritious and affordable sources of protein available,” says Pruitt. “We know that the global poultry industry will face challenges in the future -- in terms of disease, feed costs, labor availability, and the need to be highly efficient to be profitable. The Poultry Health Division of Pfizer Animal Health will do all that it can to help our customers meet those challenges.”

The Poultry Health Division of Pfizer Animal Health is a leading provider of innovative, high-performance poultry health solutions to the global poultry industry. Built upon the combined strength and experience of Embrex and Pfizer Animal Health, the Pfizer Poultry Health is committed to developing and marketing commercially novel vaccines and mechanical and data management products which continue to provide increasing value to the global poultry health industry. For more information about the Pfizer Poultry Health, visit us online at www.pfizerpoultryhealth.com.

Contact:

For More Information:
Melinda Freson
Pfizer Poultry Health
919-314-2698
melinda.freson@pfizer.com
or
Jill Spiekerman-Carrothers
MartinWilliams
515-971-9613
j.spiekerman@martinwilliams.com