News Details

Pfizer Poultry Health at VIV Asia

January 28, 2011

RALEIGH, N.C.--Visitors to the VIV Asia 2011 exhibition in Bangkok in March will be able to see the new, expanded portfolio from Pfizer Poultry Health, including one of its fully automated in ovo injection devices.

Though the company has a wide range of health solutions covering the major poultry production diseases, its focus is on the individual farm, says Hari Yethirajyam Prasad, Asia-Pacific Regional Marketing Director.

“Our aim is to provide our customers with individual help and advice that is tailored specifically to their needs at an individual business or unit level.

“We can do this because we have a huge amount of experience at the farm level, dealing with many different production systems with lots of different problems.

“VIV Asia is a fantastic opportunity for us to showcase our extensive portfolio of vaccines, devices and pharmaceuticals to members of the industry from right across the Asia-Pacific region. But the reason why many producers come to us is the value that we can add because of our unsurpassed customer service and support based on years of experience and technical excellence.”

The Pfizer stand will include one of the company’s industry-leading Embrex® Inovoject® System devices: the company developed the first commercially available in ovo injection system which allows chicks to be vaccinated prior to hatch.

“Our Embrex Inovoject System has revolutionised production efficiency and the prevention of disease,” adds Prasad. “The reliability of the device, in addition to its automation, helps reduce the time and labour needed to process chicks”. “Not only does in ovo vaccination help provide an earlier immune response and protection, it can reduce bird stress by eliminating the need to vaccinate post-hatch. Birds are processed and transported to the farm and into their ideal grow-out environment faster.

Pfizer Poultry Health offers nearly 90 different vaccines around the world, including well-known brands such as Poulvac® and has a very active new product research program.

VIV Asia runs from March 9 to 11 at the Bangkok International Trade & Exhibition Centre (BITEC). Further details are available at www.vivasia.nl.

About Pfizer Poultry Health

Pfizer Poultry Health, a business unit of Pfizer Animal Health, is a leading provider of innovative, high-performance poultry health solutions to the global poultry industry.

Pfizer Poultry Health is committed to delivering reliable products combined with world-class customer service that the global poultry industry has grown to depend on to enhance bird performance and improve poultry operations.

For more information about Pfizer Poultry Health, visit www.pfizerpoultryhealth.com.

All brands are the property of Pfizer Inc., its affiliates and/or its licensors. ©2011 Pfizer Inc. All rights reserved.

Jessica Beyler Rasmussen
Pfizer Poultry Health
+1 919-314-2631
jessica.rasmussen@pfizer.com

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