RALEIGH, N.C.--Some ag student out there has a big idea about how to
promote ag. The Reach Teach Learn Project will make it happen. Hundreds
of youth study on ag college campuses every day, passionate about
agriculture and ready to tell their story. The Reach Teach Learn Project
provides a vehicle for students to channel that passion into advocacy
for agriculture.
In its fourth year, the Reach Teach Learn Project—sponsored by Pfizer
Animal Health Global Poultry—helps aspiring poultry industry enthusiasts
understand more concretely what it takes to produce safe, credible food
for consumers.
“All facets of agriculture, including the poultry industry, are impacted
by consumer perceptions,” says Robbie Moody, Pfizer Global Poultry
Regional Marketing Director. “Through the Reach Teach Learn Project we
hope to create an opportunity for college ag students to open a dialogue
with consumers that enables the creation of positive perceptions about
the poultry products they buy.”
In previous years the Reach Teach Learn program has encouraged ag
students to create videos that promote agriculture in a unique way. This
year the project has evolved to an online grant process where students
with poultry interests can submit proposals for activities they could
perform in their own college communities that promote positive ag
messages.
Students submit their entries online, and applications can be in any
format that best conveys their big ideas—video, slideshow, essay, etc.
In each of three categories a combination of a voting process and
judges’ critique will select a winner who will be awarded a grant of
$3,000 toward the implementation of the specific project. The categories
include:
-- Youth education: Projects that can help school-age children
care about or better understand the food in their lunches and how it
gets from the farm to their plate.
-- Community involvement: Projects that build awareness in a
community about what it takes to raise quality food.
-- Food availability: Projects that demonstrate to the general
public what’s in front of them in the grocery store and how it got there.
“The goal of Reach Teach Learn is to foster good will between those in
agriculture and the general public,” says Moody. “Through this project
we hope to encourage young people to use their passion for agriculture
to spread the word as early as possible about what we do and what it
takes to do it.”
Applications will be accepted starting Monday, November 14 through
Sunday, December 11. Students will be provided feedback on their
application, and they’ll have a chance to refine it up until Sunday,
January 9, 2012. A voting period, during which people can vote on their
favorite idea, starts January 16 and runs through February 26. For more
information and to register and submit an application, visit www.reachteachlearn.com.
About Pfizer Global Poultry
Pfizer Animal Health Global Poultry, a business unit of Pfizer Animal
Health, is a leading provider of innovative, high performance poultry
health solutions to the global poultry industry. Pfizer Global Poultry
is committed to delivering reliable products combined with world-class
customer service that the global poultry industry has grown to depend on
to enhance bird performance and improve poultry operations. For more
information about Pfizer Global Poultry, visit www.pfizerglobalpoultry.com.
All brands are the property of their respective owners. ©2011 Pfizer
Inc. All rights reserved.
Media Contact
Jessica Rasmussen
Pfizer Animal Health Global
Poultry
+1 919-314-2931
Jessica.Rasmussen@pfizer.com
Issued by: Charleston|Orwig
Mike Opperman
+1 262-563-5100
mopperman@charlestonorwig.com