Arkansas University Students Win Poultry Industry Award
RALEIGH, N.C.--Poultry science students at the University of Arkansas
have been awarded a $3,000 grant for their initiative which aims to
improve the public’s understanding of the poultry industry.
The award is courtesy of Reach Teach Learn―a Pfizer Animal Health Global
Poultry project―which invited agriculture students across the U.S. to
demonstrate how they could open a dialogue with consumers and enhance
the perception of the poultry industry and its products.
Through an online video submission, the University of Arkansas Poultry
Science Club detailed their Poultry Education Program (PEeP), aimed at
enlightening young people who have little experience with agriculture or
knowledge about where their food comes from.
“In a practical program that has already proved successful, we lead
children and young people through a series of displays and hands-on
activities such as identifying feed ingredients, classifying eggs
according to their size, and candling eggs for quality,” said Katie
McGehee, university club member. Robbie Moody, Pfizer Global Poultry
Regional Marketing Director, said the University of Arkansas should be
congratulated for their initiative.
“The students recognized that a lot of young people today aren’t aware
of how food ends up in supermarkets or on plates―and their education
program aims to improve that knowledge and understanding.
“I would like to congratulate the University of Arkansas Poultry Science
group for helping create an open dialogue with consumers and positive
perceptions of the poultry industry and its products.”
The club plans to use its grant to expand the PEeP, to provide the best
resource in the state for poultry education and to further share their
knowledge with more students and community members.
Mr. Moody said: “We are extremely pleased with the outcome of our fourth
annual Reach Teach Learn project and the effort we had from University
students. Through this project, which will continue again in 2012/2013,
we hope to encourage young people to use their passion for agriculture
to spread the word as early as possible about what we do and what it
takes to do it.”
To view the winning video, visit the project website (www.reachteachlearn.com).
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About the Reach Teach Learn Project
The Reach Teach Learn Project is an educational initiative sponsored by
Pfizer Animal Health Global Poultry to encourage students, communities
and consumers to learn more about poultry production and how their food
is produced. The Reach Teach Learn Project provides a vehicle for
students and the agricultural community to foster goodwill between those
in agriculture and the general public. Visit www.reachteachlearn.com
for more information.
About Pfizer Global Poultry
Pfizer Animal Health Global Poultry, a business unit of Pfizer Animal
Health, is a leading provider of innovative, high performance poultry
health solutions to the global poultry industry. Pfizer Global Poultry
is committed to delivering reliable products combined with world-class
customer service that the global poultry industry has grown to depend on
to enhance bird performance and improve poultry operations. For more
information about Pfizer Global Poultry, visit www.pfizerglobalpoultry.com.
All brands are the property of their respective owners. ©2012 Pfizer
Inc. All rights reserved.
Pfizer Media Contact:
Jessica Rasmussen
+1 919-410-9670
Jessica.rasmussen@pfizer.com
or
Charleston|Orwig Media Contact:
Mike Opperman
+1 262-563-5100
mopperman@charlestonorwig.com