Comprehensive eCommerce website creates personal shopping experience for veterinary professionals
Finding time in a hectic veterinary practice to order animal health
products from Zoetis just became faster and easier, thanks to a new
web-based ordering site that offers customers in the United States 24/7
access to more than 300 product lines that support the health of beef
and dairy cattle, poultry, pigs, dogs, cats, horses and sheep.
The new eCommerce site (www.zoetisus.com
click on SHOP)—the industry’s most robust and personalized web-based
ordering system of its kind—features a personalized home page that
creates a seamless interaction between Zoetis and its customers,
displaying recent order history, product preferences, and promotions
specific to the user’s practice.
“Customers can still expect the same level of interaction and support
from their Zoetis representative. However, the eCommerce site will now
provide the added convenience of 24/7 online access to help our
customers more effectively manage their supply of medicines,” said
Digital Strategy Director Imran Haque. “The launch of the new eCommerce
website is taking this process one step further by allowing us to offer
customers an enhanced digital experience that treats our customers like
the individual animal health professionals they are—each with unique
needs and preferences.”
Currently, Zoetis processes 2,000 orders a day, five days a week in the
U.S., through its call center. As customers engage the eCommerce site,
they will have the flexibility of ordering 24/7 online and still receive
the high level of customer support veterinarians and livestock producers
have come to expect from Zoetis.
Early users of the new website credit the site’s ease of use and simple
design which has helped to add convenience to the ordering process. “The
Zoetis eCommerce site is great and easy to navigate; placing an order is
simple and quick,” said Erin Ray, Purchasing Manager, Jersey-Calhoun
Veterinary Hospital.
To learn more about the new eCommerce site, or to register online, visit www.zoetisus.com
and click “SHOP.”
About Zoetis
Zoetis (zō-EH-tis) is the leading animal health company, dedicated to
supporting customers and businesses focused on raising and caring for
livestock and companion animals. Building on a 60-year history as the
animal health business of Pfizer, Zoetis discovers, develops,
manufactures and markets veterinary vaccines and medicines, complemented
by diagnostic products and genetic tests and supported by a range of
services. The company generated annual revenues of $4.3 billion in 2012.
It has more than 9,300 employees worldwide and a local presence in
approximately 70 countries, including 29 manufacturing facilities in 11
countries. Its products serve veterinarians, livestock producers and
people who raise and care for livestock and companion animals in 120
countries. For more information, visit www.zoetis.com.
Rebecca Cisek, 973-660-5565
rebecca.cisek@zoetis.com
or
Katy Long, 410-821-8220
katyl@imre.com